Like Garner and Gibson, Our new Maverik Plays all the right cards at Goober’s Game

Posted: November 9, 2012 in Opening Business in Spokane Valley

I don’t have to look at old photographs of the Valley to see  pictures of a past and a place much different than today.  I need only to close my 54-year-old dream screens and conjure up scenes from my early childhood through my twenties . Most everything has changed like, for example, the simple routine gas stop.

My memory goes back to the days when  parents could drive along with windows up, smoking a cigarette as their children sat unrestrained by seatbelts just inches away. No one thought anything about it. One long-gone ritual from those less enlightened days  was stopping for gas at one of the many neighborhood full-service gas stations. My folks mostly went to the white and red cinder block Phillips 66 station on South Pines road where Polka Dot Pottery is now.

Like most stations back then, there was a small counter area with just a limited offering besides fuses, fan belts and roadmaps, like a small variety of the top-selling candy bars and gum and some pop. Two service bays took up about two-thirds of the building’s north end. You had to go around the corner to get to the small, drab bathrooms on the south outside wall. The “service” in service station was all about servicing the car, not spoiling patrons with spacious tastefully designed, well-lit bathrooms.

While I don’t recall the name of the owner, I do remember he seemed a bit debonair with his white hair neatly combed and oiled.  Below his nose was an equally well-groomed white mustache with its opposing ends extending an inch off his face and curling up to  sharp and rigid points. It is no wonder his face is entrenched in the caverns of my memory considering how often he loomed above outside the car doing his job .

In good weather he was jovial and the chat was always friendly. In bad weather we saw more of his employees which was good because it was often too miserable outside to roll down the windows and visit . I was always mesmerized watching them looking through the windows at us but not seeing us and then squirting cleaner on the film of dirt and bugs I hadn’t even noticed before. Then they wiped it clean with their squeaky squeagies and often went on to pop the hood to draw forth the mystical dipstick.

It was a Mayberry part of life in Opportunity that was on its way out with the 1960’s. Somewhere during the changing of the eras, the “Self Serve” pumps  showed up in the far lane at the small gas stations dotting the Valley like the freckles that ran amuck across my face when I was a kid. For awhile they offered both full and self-service, but people frugally and routinely chose braving the elements to pump for themselves and pay a little less . Slowly and sadly,  the Goobers and Gomers of the gas stations came out less and less, and then one day, like little Jackie Paper, they came no more.

We have been living in the era of the convenience store ever since. To put it mildly, it is a stale industry that has not evolved much since 7-11 stores  pioneered the Valley, though it is a  bellwether to the overall unhealthiness of our society.  Today’s purveyor’s of gasolene are more filling stations now than ever. It is unbelievable the amount and variety of liquid beverages we are offered now as compared to the early days.

Since I hated pop as a kid, I was keenly aware that there were no bottled or canned non-carbonated drinks. Finally, Country Time Lemonade came out in a can and that was the best it ever got during my  youth. Then Snapple was introduced and mass-marketed while Gatorade morphed from a one-trick pony into the mother  of all sports drinks. We must be very, very thirsty if we can support all these people and products in the beverage industry.

But overall, beyond the occasional teaming up with a Subway or Wendy’s, the convenience stores of today are close to what they were in the beginning.  I actually had not noticed or ever thought about it until we stumbled upon the open house party last Wednesday at the new super-convenience store at Evergreen and Broadway, Maverik, The Great Adventure.

We were headed back from the food court at the mall where we had met our daughter for dinner. Talk about bad timing. There I was with a $5 Bruchi’s Philly Steak sandwich hogging up all the room in my tummy as I milled about all the free food a free-loader like myself could ever want at the Maverik’s crowded, live-remote open house. Like it or not, my full tummy had to stretch more than it wanted as I forced it to accommodate a few desert items like a bite of cookie or two, a dab of frozen yogurt or two and serving or two of jerky. They did not need to give me free food to win me over, though as always I did appreciate it.

This new store is something like their 240th store in the western US but it is the Valley’s first and I see nothing around here to stop them from slamming in as many as they want. Certainly the present competition is little deterrent. The word competition is being generous to the local convenience stores because Maverik is on a different playing field. They have actually thought of the best way of doing things and then implemented those thoughts.

For example, as a coffee drinker I spend so long looking for the coffee cup lids at unfamiliar stops that my coffee is nearly cold by the time I find them hidden in some illogical location. Then I normally have to set down my cup and focus carefully using both hands to get one lid away from the interlocked stack of lids.  At Maverik there is this ingenious container right where one would think lids should be that you pull and one lid at a time handily pops up.

Another simple well thought-out solution to a widespread problem is a contraption attached to the bottom of the bathroom doors called Clean Escape. While Americans may be drinking themselves to unhealth without a care, many can’t stand the thought of grabbing the bathroom door handle with unprotected hands to get out. In addition to the wisely placed garbage can next to the door to receive paper towels the hand-washers use to grab the handle  to protect themselves from the none-washers, Maverik has provided the Clean Escape gizmo that allows the strong of foot to pull open the door using a toe or two.

Then there is the social media they have mastered on the internet including Facebook,Twitter and Youtube. Suffice it to say that I am already a club card-carrying member and able to track every penny that I spend there wisely and otherwisely. And just like the old days of S & H greenstamps, I am building points that I can also keep tabs on as they amount to not anything great but far greater than anyone else is giving me.

I could go on drawing a picture of this incredible new place, where  attendants are called “adventure guides” and chefs bake fresh bread daily but it is a welcome and fresh scene you can see for yourself. But take it in soon and remember it carefully, because someday convenience stores like gas stattions , will become memories from the past.

Forever have the 3 Valley 7-11 stores stood head and shoulders above the competition in the arena of really fast food. Maverik’s arrival gives them a rival that has raised the maple bar. Literally, they make their own and add bacon on top.

They have also raised the condiment bar. While you can grab the packets of mayo ketchup and such if you are in a super hurry, you can also take your time and load up the old dog with every kind of topping imaginable.

This the incredible, ingenious and indespensible dispenser of cup lids that indicates the impending impact Maverik is about to inconvenience the local convenience store competition with.

They just have it figured out, right down to getting out of the bathroom.

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