Posts Tagged ‘The Ref in Spokane Valley’

Last October I blogged on the eminent opening of 2 new bars, Holly Rock and The Ref,  in the Spokane Valley. The Holly Rock opened late that month but not so The Ref. In other words, the people at The Ref are still having fun spending thousands of dollars creating their vision of the next version of a sports bar the world has been waiting for , while the people at Holly Rock are losing thousands of dollars as their eyes well up with tears, blurring out of focus whatever remained of the vision that inspired them to get into the hospitality trade.

While my voice may sound cynical, it is a viewpoint that cost me a lot of money and tears to acquire. So well I remember 9 and half years ago as we excitedly worked at getting ready to open the Rock Inn. It was exhilarating to meet lots of new people from salesmen to band members to soon-to-be-customers. I painted the building, resurfaced the parking  lot, bought a new sound system, and spent thousands on buying the existing business. We couldn’t wait to take over and start counting all the money.

We finally got our liquor license on Halloween night and it was over the top. The next two years, in fact, were over the top with great crowds packing out the dance floor every Friday and Saturday night. But all the money we were counting went into everyone’s hands but ours. It took us a full two years to begin to make a profit and that was only because we were willing to work harder than I’ve ever seen any other owners work.

I fervently hope that the Ref owners make money from the get-go. But I am afraid it will be rough going because beyond my own experience, I have watched very closely every place that has opened in the  Spokane Valley for the past 10 years and have spoken to most of the owners and become acquaintances with many and friends with more than a few. The story is always the same just about every time.

I guess to prove my point , fate delivered me a sad example between the few days since I began writing this blog and now as I sit down to complete it. Just last night as I sat among the revellers at Iron Horse’s 15th anniversary celebration I learned that Holly Rock closed last Friday. A friend told me he had just talked to Scott Lane (the landlord and owner of Hotties) who told him he just got it back from them. That means they lasted about 90 days. I rest my case.

That does not mean The Ref will not last a long time. There is a good chance we will all be celebrating their 15th anniversary 15 years from now. Another person that I visited with last night was Mike Robb, who runs the Iron Horse with his wife Patty. He had told me before that it was very rough there at the beginning and that it took them two years as well to get established and begin making a profit.

From all that I have heard of the Ref’s owners, they have the most important ingredient to making it in the hospitality industry: deep pockets, lots of dinero, capital with a captital C. From what I’ve seen they are spending lots of it transforming their 8,000 square foot space , which they own ( another hugely key ingredient), into a place the Valley can go to spend money and enjoy themselves. And though had they asked my advice I would have said don’t do, I still hope they beat the odds and create a great success that keeps building and building. I know I will be a fan of The Ref.

The Ref Update:  The Ref will be open Tuesday, March 6th. You can read a full article I wrote on Fred for our newsletter by following this link.
Also you can like their page on Facebook or join their group.

While I think getting into the business is a bad idea, I think they have some good ideas. This oval bar is one of them.

This cement bar top is another great idea. Easy to maintain and it'll last forever. Here's to hoping the same for The Ref .

Holly Rock Update

I would have let this blog rest but somebody from the Holly Rock contingent sent me a comment about half an hour after I posted . They said:

“please check your information before blogging, Hollyrock was doing amazing, until Mr. Lanes decided to violate the lease agreement and contract and forcefully remove us from the building. Hollyrock is in no way dead we are just in the process of relocating”

In my reply I told them I had gone to talk to Scott before I wrote the blog but he wasn’t around but the bartender gave me an earful. I really did not care to hear the whole story, I’ve heard it all before. The characters are different, the stage and the props are different but it is still the same old story:

New blood comes into a place with big dreams and some cash, they are so excited getting ready to open. They open and the first night is a blast. Then the reality of what they just got themselves into starts to slowly creep in as they see things like how ugly and sad people are when they get drunk, and how depressing an empty bar is on a Sunday or Monday night . Things really start to get bad after a few months of taking in some times thousands less than it takes to run the place. That is when the new owners start looking for ways of getting out. If they are lucky they find one and it is nearly always the landlord fault.

I saw that same exact movie four times after we left the Rock Inn. Some of the details were different, but the beginning and middle and ending were remarkably similar and Jack Riley, the landlord was always the badguy.

So after getting this comment, I went to down to talk to Holly Rock’s bad guy, Scott Lane. The jist of what he said was that the owners of Holly Rock told him on around the first of February that they would be vacating the premises after they held a big party after Mardi Gras. That made Scott mad and so he told them that he would be taking back his liquer license that they had been operating under since they opened.

Some of it doesn’t quite add up but over all it sounds about right. Holly Rock could have fought it hard if they wanted to and why did they never bother to get their license. Scott could have worked with them and made a smoother transition for himself instead of getting the place back in his lap overnight. But I really don’t care about all the details. Whether the people at Holly Rock want to believe it or not, I still say it was the same old story and they were lucky that it was a short story. And if they are serious about a part two, they can march right back down to our old place where they were originally going to open at Sprague and Vista. That old building is like a haunted theater that keeps replaying the same old scary movie.

Landlord gets the business back in the middle of the night, his building has been improved while he was away... I am just sure I've seen this picture before.

Lastly, go back up and check out the comments where Fred Lopez, owner of The Ref ,blasts the Scoop and the Scoop sends  back a savory salvo.