I remember when I opened the Rock Inn nearly 8 years ago, people kept telling me I must have a lot of guts to attempt running a niteclub/restaurant/banquet facility. I think what they really meant was “what are you thinking?” Last night when Elaine and I were at the Luxury Box, Tina Bishop, the owner, came up and started chatting with us. I saw a bright, personable entrepenuer who had put herself and probably everything she has on the line. I know that people are thinking the same of her that they did of us.

I always got the feeling that many people were jealous or envious that we had gone for the brass ring, while they stayed in there comfort zones. Running your own place is a very common secret desire that few attempt but many wish could. That’s one reason everyone is a critic, most of us have a dream establishment in our head that is just perfect. The new place in town can’t live up to that.

Tina has broken ranks and made her dream a reality. It is a big and gutsy move.  Do I think the Valley will support the Luxury Box ? Without million dollar network ads or constant radio spots leading the herd by their noses, it may take some time. But let me go on record saying I will be ashamed and dissapointed if they are not supported.

I know firsthand how hard it is for an independent Valley owner to compete against Applebee’s or Outback or The Old Country Buffet for that matter. I’m sorry but I’ve always been ashamed of the way people around here wait in line for a burger and some highly researched atmosphere over at the Red Robin but turn their noses up to the little guys like Pinochio’s or the Two Sister’s Vietnamese Cuisine, which might as well have opened on a glacier in the Himalayas.

Tina has created a great place. She really did a great job remodelling. The only other place in the Valley that is in her league is Max at the Maribeau. We are lucky to now have another classy place to go. And then the food is great. It is so much better than what you get at any of the Valley mall parking lot pad corporate joints that it is not even funny. The crab cakes I had there yesterday were honestly the best that I have ever had and I thought the pizza great.

But shoot, Tina is just a girl from the Valley whose family has run a banquet facility down in Rockford for twenty years. What does she think she is doing trying to give us a wonderful place to gather at and be entertained 6 nights a week? It may just be another case of a local yokel with a lot of guts casting her precious pearls amongst the swine, but for her sake and the Valley’s I certainly hope not. I hope she does well, and rattles the chains like Applebees and Black Angus.

<a href=”http://www.urbanspoon.com/r/291/1537593/restaurant/Spokane/The-Luxury-Box-Spokane-Valley”><img alt=”The Luxury Box on Urbanspoon” src=”http://www.urbanspoon.com/b/link/1537593/biglink.gif” style=”border:none;width:200px;height:146px” /></a>

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